The Four Buying Styles

four brain styles

Trendsetter • Relater • Coordinator • Investigator

The Four Buying Styles help identify who you are as a buyer, and characterize the DNA of your brand. A sound branding strategy is vital to the success of your products and services. Through the BrainBranding process you can easily demonstrate the value of your business products and services time after time.

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The Brains Behind BrainBranding

Robyn Winters and Ken Banks

Robyn Winters

Robyn combines branding and marketing with the science of Whole Brain™ thinking, making every brand and message memorable.

Ken Banks

Ken has 30 years of retail marketing experience specializing in helping companies develop effective brand strategies.

BrainBranding Blog

BrainBranding® Meets CRM

Ken and Robyn have been invited to conduct a book signing and round-table discussion at this year’s CRMC in Chicago on May 30 at the Hyatt Regency Chicago.  The annual conference brings together the top experts in Customer Relationship Marketing, including suppliers of the later technology in database and customer management.  BrainBranding® provides information on how to expand the reach of target market programs to develop more customers and help the messages appeal to more customers based on their buying styles.   Visit the CRMC site for more details.

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BrainBranding for Advertising Agencies

Ken & Robyn recently conducted a half-day seminar for MCAN (Marketing Communications and Advertising Network), a group of ad agency CEOs and executives in St. Augustine, FL. Titled “Create Successful Client Campaigns Through BrainBranding,” this interactive workshop helped agencies to understand not only how their clients use their brains in making buying decisions, but also how their clients base is comprised of four different Buying Styles. The group was enthusiastic about this innovative way to grow their businesses while continuing to build client loyalty.

 

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